1. Find Content Ideas
Using Google Alerts, you keep up with your niche and find the latest news, trends, etc. regarding the subject you blog about. This can be a handy tool for bloggers who are strapped for content ideas, as monitoring what’s going on in your niche can help you find topics to write about. You can even use Google Alerts to follow other bloggers in your niche to see what they’re writing about, which may inspire you to come up with your own unique perspective on a given topic.
2. Brand Monitoring
Google Alerts can help you monitor what’s being said about, your blog and/or your business. Why is this useful? You can set up Google Alerts to monitor certain keywords, such as your blog name, your business name and your personal name, and they will e-mail you anytime they find those keywords in their search. This can be a great way to keep track of your company and any bad publicity you may be getting, because let’s face it – it’s impossible to create a brand that EVERYONE loves. With Google Alerts, you can be instantly notified when and where the bad content was placed, and be able to respond accordingly.
3. Keep Track of the Competition
Keeping track of the competition in your niche can help you be a better blogger, and ensure you’re staying as up to date in your niche as your competitors are. You can set up Google Alerts to include specific keywords, like your biggest competitors’ names, company names and blogs so you can see what they are doing and when they are doing it. This might sound a bit stalker-like, but in all reality, keeping informed of what your competitors are doing can only help you be a better blogger in the long run.
4. Know when Others Link to your Blog
Set up a Google Alert with your blog address. When people link to your blog via that address, Google Alerts will send you an e-mail. This is an easy way to keep track of how many people are linking to you. The more people linking to you, the more likely it is they’re interested in what you are offering. This can help you forge new business relationships, acquire new customers or increase your following. As you can see, using Google Alerts can be very useful and help you when it comes time to blog. From finding new content ideas to keeping track of whose linking to you, as well as monitoring your competition, Google Alerts can help you be a better blogger – plus, it’s free, so what do you have to lose?
Do you currently use Google Alerts? What kinds of things are you using it for? Personally, I use Google Alerts for terms such as StudioPress, Genesis Framework and a few others. It’s always good to know I’ve got Google watching my back when it comes to folks talking (hopefully positively) about us.
Happy Blogging !
Source : http://briangardner.com