Since iPad is all about the display, that’s where people want it to be small, but not too small. It had to be big enough to do all the things you love to do on iPad. And it had to work with all the apps made for iPad. The perfect size: 7.9 inches. Because at that size, it feels like an iPad in every way — only it’s mini.
But iPad mini isn’t just a scaled-down iPad. Its design is made to be a concentration, rather than a reduction, of the original. A refined unibody consolidates more parts into one. A single-cell battery — the thinnest ever made by Apple — takes up less space, but lasts just as long. The iSight camera is smaller, yet still takes 5 megapixel photos and shoots full 1080p HD video. And while the display is slimmer and lighter, it’s also incredibly vibrant.
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