Saturday, December 1, 2012

Video Online Marketing

Online businesses are more prevalent, from selling clothes, shoes, baby items, food to sell services, and online videos .. With online video you can boost the sales. Here you can promote products that will be sold through the video. With online video or YouTube, your advertisements or products to be marketed can be played over and over and it does not require much money to promote your business. When internet users use search engines to look for a site, then a site equipped with video will be on the first page, even the video came first followed by the site address in the search engines.
Here are tips to market products via online video:
1. Video Quality
In the making of the video, notice the quality of the video and adjust to the product and target market. If the technology is upper or middle, you must adjust the equipment and technical preparation.
2. Story Telling
Regardless of the product sold, as much as possible you should not force consumers to buy. But presented with storytelling techniques, so consumers will glance, for example, what the product is, how to use it, or when damaged can be used for anything and more that you think need to be displayed.
3. Target market
A businessman or entrepreneur must understand what products should be sold and to whom the target market. The more specific the better the product, because they enable have a loyal customer to the product.
 4. Video Playing Duration
Determine the duration of the video viewer much, so that it’s not too long or too short. The time can be adjusted with the product, notice details, and specific topics.
If you have any suggestion for improvement, please leave comments here. Really appreciate them.

Source ( Indonesian version ) :


Anonymous said...

This is an amazing post with so much useful information

colson said...

Whatever the ( huge) potential of e-commerce is, I always will buy most of my stuff in shops; with real people, real smells ( bookshops!) and real sounds.

Setyo-Utomo Said said...

@colson : Really appreciate your sincere comments, Jerry. Have a happy great day ahead !

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