Friday, January 13, 2012

5 Reasons Why Your Business Should Have a Blog

Fortunately I have a senior blogger friend Brian Gardner who always sends me his experiences in blogging through e-mail as I have quoted below. 
While you may not think your business needs a blog, there are a number of reasons why it should. With the availability of both free and inexpensive blogging platforms, your business can set up a blog in a matter of minutes and begin promoting your brand and connecting with customers. If you still aren’t convinced, here are five reasons why your business should have a blog. 
1. It Builds Traffic 
There will always be a correlation between traffic and sales. The more traffic you have coming to your website, the more likely it is you’ll make a sale. With that said, having a blog you update frequently will allow you to direct targeted traffic to your business website, thereby increasing the chances you’ll make a sale. By linking your blog to other social media platforms, such as Facebook and Twitter, you’ll also be building traffic and connecting with your customer base. Whenever you publish a new blog post, make sure to post a link to it on your social media accounts to attract more prospective buyers and build your brand. 2. It Increases your Credibility 
People are more likely to purchase products or services from businesses they feel like they already “know,” and having a blog that you regularly update can help foster a community and allow your readers to feel like they know you, even if you’ve never met face to face. Every time you interact with your readers, by encouraging comments and responding to comments left, you are building your relationship with potential customers. By building those relationships, you are effectively creating a face for your brand, thereby increasing the likelihood of more sales. A blog is a simple way to do this, and allows customers to consistently reach out to you and stay updated on new developments, products or services offered by your business. 
3. It Allows for Better Customer Service 
By creating a blog for your business, it allows your customers to contact you. They don’t have to be put on hold, or wait for office hours to call you. All of the info about your company should be found on your blog, so customers who have any questions or want to find out more about your business can easily do so. Additionally, a blog is one of the best ways to update customers on new products or services being offered. You can also respond to customer inquiries quickly and more efficiently, and you can gain valuable feedback from your readership while using that feedback to make improvements and build a better business, as well as business relationships, with your client base. 
4. It Establishes you as An Expert A blog helps establish you as an expert in your field, and if you regularly update it with relevant content, you reinforce the idea that you know what you are talking about. Making sure you update your blog frequently with content that is valuable to readers also helps establish you as their go-to person when it comes to your particular niche, be it consulting, editing or any other type of business. By blogging regularly, you are building a visible presence on the web and also fostering relationships with potential customers while establishing your expertise for your particular niche. 
5. It Gives you a Voice Every business needs a voice, and a blog is a simple way to do that. These days, anyone can post anything online about a company, be it good or bad. By starting a blog for your business, you can help manage your reputation and give your business the voice and authority it needs to thrive. The marketplace for any business is normally competitive, so by starting a blog that you update regularly, you are giving your company a voice on the internet. Customers can read your posts and establish in their minds that you are a credible authority, and you can interact with them frequently while establishing your reputation on the web. While there are many reasons your business should have a blog, these are the most compelling reasons. If you haven’t started a blog for your business yet, you definitely should – it’s a cost effective, easy way to interact with your existing customer base, gaining new customers and establishing your expertise. 

Good Luck and Happy Blogging !


Anonymous said...

Useful post. Thank you for sharing.

colson said...

Let's start by saying I agree with "Anonim" >;].

Actually I think these advantages are valid and count. However only if the blogs are updated frequently and regularly and if the design and content are kept up to professional standards. Which may be costly and time-consuming.

Setyo-Utomo Said said...

@colson : I fully agree with you. By the way, thanks a lot for your comments. Have a lovely weekend !

Anonymous said...

In the vagaries of this life we ​​are often faced with all sorts of problems whose solution we sometimes can not solve its own but requires help from others. In this connection the experience and knowledge we spread through the website may be very beneficial for those who need such help. . Thus through the Internet blog we can share experience or knowledge for the good of others.

A Welcoming Hearth said...

Great post. I think every business needs a blog, it is the way of the future. You have a great site.

Setyo-Utomo Said said...

@A Welcoming Hearth : Really appreciate your comments. Thanks !