Dear Technorati writers, Please take the time to read these suggestions from Technorati Executive Editor Matt Sussman about how to get the most out of your Technorati experience. Thanks!
Good evening, everyone! Hope it's warming up wherever you reside. Don't stay in the sun too long, however — we've got some great ideas for you wherein you can become an expert in your field of expertise.
There lies within the chambers of our mysterious website an untapped potential that many of you can and should harness. If any of you have ever said to yourself, "My topic of interest must not be wanted because there is no channel/category/place for it," well, you have the power to CREATE that community within Technorati.
I am, of course, talking about feature columns. Examples of such current features: "The Ballot," which pertains to the 2010 elections "The 12th Man," the definitive basketball feature "From The School House," which covers education in the news.
In case you didn't know how to get a feature started, let's go over the three steps:
Step 1: Decide what your feature will cover.
Be very specific. Few will be very interested in a topic consisting of "my unique thoughts on the world around me," but if you were to focus on a series of, say, thoughts on reality TV or mobile technology, suddenly you've defined your territory. And don't try to bite off too much.
Say you want to write about "the media." Well, that's actually a very good idea, because bloggers have unwittingly become the watchdog of the fourth estate. But there is so much media out there, and you are but one mortal human! Try sizing it down to "political media" or "gaming media" or "celebrity/gossip media." Now it's a lot easier to digest.
Step 2: E-mail any editor with the following information:
a. The name of the feature
b. At least a 100-word pitch/intro/mission statement to be published on the feature's index page. Speak in the present tense. What does this feature cover? Why are you particularly interested in this topic?
c. Two graphics to serve as logos: a banner (602x160 pixels on TR) and an icon (60x60 pixels) which will appear on the index page and every article. If you do not have image creating abilities, maybe you have a buddy who does. Maybe another writer/editor can offer their services. Editors may also be available for this task if you ask nicely.
Step 3: Write under the feature with regularity.
The best way to build a community is be as frequent as possible. Strive for writing four or five days a week if you can. Weekly is also a very consistent frequency, but volume should be as much as you think you can handle on a regular basis.
There are also collaborative features. The 12th Man, The Ballot, Social Goodness, and PerpPlexity are such examples; you really needn't do nothing more than write under these features and be proud of it. (If you don't have this listed under your "feature" pulldown, notify an editor and we will add you to it. Some of these features have specific criteria by which one must adhere.)
Write With Us
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Sign up to become a Blogcritic or write for Technorati today to take advantage of this opportunity to bring your writing to the next level.
Enjoy and Good Luck !